Leading European automobile manufacturer, Renault revealed its all new global product ‘Kwid’ today in Chennai, India. The 800cc car is the first to be built on the CMF-A platform and Renault in India will be addressing the small car segment which currently accounts for about 25 percent of the total industry volume. The car, having SUV style construction, will be priced between Rs 3 lakh and Rs 4 lakh and launched during the beginning of the festive season- before September.
The car was developed at an investment of Rs 200 crore with India playing a key role along with engineers and designers from France, Japan and Korea. Interestingly, 98 percent of the car is localised and therefore, India can become a manufacturing hub only for the region and not for all the markets in the world.
“With Kwid, Renault continues to pursue its strategy of accessible mobility for all to step up its international growth. Using a new Renault-Nissan Alliance platform and following the trail blazed by the Duster, the Kwid will enable Renault to continue its expansion and address the needs of customers who want a vehicle that is stylish, robust and easy to use” said, Carlos Ghosn, Chairman and CEO, Groupe Renault.
“We have a very clear focus on establishing ourselves in the growing and volume segments of the Indian automobile industry. Alongside our aggressive product introduction plans, we are also determined to offer customers the best experience with our brand and will continue to introduce several initiatives towards achieving that, encompassing our strategy of accessible mobility,” said Sumit Sawhney, Country CEO and Managing Director, Renault India Operations.
India is one of Renault’s priority markets, along with Russia, Brazil and China. With a staff of more than 12,000, the Group has a strong local base there enabling it to adapt more effectively to local realities and requirements. The Kwid is an illustration of Renault’s ability to develop vehicles that make everyday life easier by meeting the needs of customers looking for a stylish vehicle that is robust and easy to drive. The Kwid’s design and innovative features are poised to play an essential role in Renault’s ongoing expansion in India.