Nissan India has launched the Nissan Micra Fashion, a limited edition car with exterior and interior styling elements inspired by fashion brand United Colors of Benetton for INR 6,09,000. It combines Benetton’s Italian fashion sensibilities and global taste with interiors brimming with structured patterns and a subtle array of colors. This new Micra variant was launched at the United Colors of Benetton store in Gurugram, India by Bollywood actress Dia Mirza.
“Nissan Micra Fashion Edition brings a sophisticated interior ambience with a host of new features and inspiration infused from Benetton’s rich heritage of Italian style and global research. The car combines high style and great performance thanks to the CVT automatic transmission for an engaging and comfortable driving experience,” said Arun Malhotra, managing director, Nissan Motor India Private Limited.
According to Sundeep Chugh, CEO and MD, Benetton India the new Micra truly appeals to the youth and women of today, and bears strong synergies with Benetton’s social commitments and design aesthetics.
The Nissan Micra Fashion edition will feature the built-in NissanConnect platform with a three-year free service package. NissanConnect includes a suite of connectivity services which offers a host of convenience, navigation and safety applications. It was launched by Nissan India in August 2017. The Nissan Micra’s fuel economy for the CVT automatic variant is 19.34 kmpl under ARAI test conditions, the company claims.