Daimler India Commercial Vehicles (DICV) celebrates the fifth anniversary of the launch of BharatBenz trucks in India. Since September 2012, the company has delivered more than 55,000 trucks to customers across India. In 2017, DICV expects to achieve significant growth with BharatBenz. For the first time, the brand progressed into double-digit market share in recent months, based on strong momentum gained with the BS-IV transition.
“Our strategic aim was to give Daimler Trucks a strong footprint in India with its immense growth potential. In just five years, we have firmly established BharatBenz as an aspirational brand in the world’s toughest commercial vehicle market. We thank our loyal customers and partners for making this unprecedented ramp-up happen with us,” said Marc Llistosella, Head of Daimler Trucks Asia.
The brand crossed the first major milestone of 10,000 units in April 2014 and has further accelerated its growth from there. With the refresh of the medium-duty range in 2016 and the all-new heavy-duty range in 2017, BharatBenz updated its entire truck portfolio within a short span.
“We continue on our sustainable growth track with BharatBenz. Customer demand been particularly strong in the 16-49 tonnes segment, further extending our position as the clear number three in heavy-duty trucks. DICV decided to add a second shift at its truck plant in Oragadam near Chennai. The increase in output will also cater to expected further growth in DICV’s export business, in which the company has sold more than 10,000 trucks since 2013 and will serve 40 markets by the end of the year,” said Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles.
BharatBenz handed over its first Euro-V ready medium-duty trucks to customers.