Renesas Designs Solutions For Market Needs

Renesas Electronics India Pvt. Ltd., a subsidiary of Renesas Electronics Singapore Pte. Ltd, delivers trusted embedded design innovation with complete semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live—securely and safely. The leading supplier of microcontrollers, and a leader in Analog, Power and SoC products, Renesas provides the expertise, quality, and comprehensive solutions for a broad range of Automotive, Industrial, Home Electronics (HE), Office Automation (OA) and Information Communication Technology (ICT) applications to help shape a limitless future.”Renesas offers scalable platforms to meet the fast changing market trends. One of the examples is R-Car, which offers low to high-end solutions for autonomous driving, infotainment and navigational applications,”Avinash Gupta, Director (Automotive) Sales and Marketing, Renesas Electronics India Pvt. Ltd, told T Murrali of AutoParts Asia in an interview. The excerpts:

 

Q: According to Renesas, R-Car H3 delivers computing capabilities that exceed those of its predecessor, the R-Car H2. Can you explain how?

A:The R-Car H3 realizes powerful automotive computing performance exceeding that of its predecessor R-Car H2. This enables system manufacturers to utilize the new R-Car H3 as an automotive computing platform to play a key role in the autonomous-driving era. Compared to the R-Car H2, CPU performance is improved 1.6 times by changing ARM Cortex-A15 to ARM Cortex-A57/A53, and GPU performance is improved 3 times by including the PowerVR GX6650 of Imagination Technologies, Inc. as 3-D graphics engine. Process width has been shrunk from 28nm to 16nm.

Q: What are the additional technological capabilities of R-Car H3?

A: With improved architecture design, the R-Car H3 enables system manufacturers to run multiple applications simultaneously as well as run real-time operation to achieve low latency. As for H/W functional safety, while R-Car H2 only supports quality management, the R-Car H3 conforms to the ISO 26262 (ASIL-B) functionality safety for automotives.

Q: To what extent does it optimise cost?

A: R-Car H3 can be used in IVI systems including HMI as well as in ADAS including cognitive systems as it supports ASIL-B functional safety.

Q: Can you elaborate how this platform is suitable for ADAS which is a bouquet of technologies right from lane departure to adaptive cruise control to collision avoidance system?

A: From the Target Camera application (Surround View) and Cognitive (Decision –making), the R-Car H3 provides cognitive computing capabilities, an enhanced computing performance that can process large volumes of information from vehicle sensors accurately in real-time, and enables system manufacturers to run applications that require complex processing, such as obstacle detection, driver status recognition, hazard prediction, and hazard avoidance. To further accelerate the driving safety support systems, the R-Car H3 also conforms to ISO 26262 ASIL-B. Renesas has showcased a self-driving vehicle that includes the R-Car H3 at CES 2017.

Q:How will the R-Car platform support Automated Driving?

A: The R-Car platform acts as a computer vision platform for vision (camera) and (cognitive). The R-Car is part of Renesas autonomy™, an open, trusted and innovative platform for ADAS and automated driving. R-Car platform consists of hardware devices (SoCs and MCUs), SW/HW tools, OS, middleware which is delivered by ecosystem for camera (computer vision), multi-camera (computing vision + graphics), computing (fusion, cognitive) and V2X.

Q: With Automated driving gradually moving to reality, the intra-vehicle networking will be much faster; therefore, it has to go from CAN (Control Area Network) to FDR (Fast Data Rate). What is the role of Renesas in this transformation?

A: Renesas is fully equipped to support the fast data need of the industry through CAN-FD, Flexray and Ethernet for intra-vehicle networking.

Q: It is estimated that about 72GB of data will be generated daily by a connected car. Therefore, the processing should be faster to manage huge IOPs – input / output operations per second. How does Renesas help its customers in managing them?

A: Renesas offers R-CAR for connected car technology which has processing capability up to Octa-core, each of them operates at 1.5GHz to meet the high-speed data throughputs.

Q: How do you mitigate obsolescence which is very high in electronics industry?

A: Renesas offers scalable platforms to meet the fast changing market trends. One of the examples is R-Car, which offers low to high-end solutions for autonomous driving, infotainment and navigational applications.

Q: Is there any specific solution that you offer for customers in the emerging markets such as India where cost plays a key role?

A: To meet the Indian cost challenge, Renesas is developing solutions reference design as well as technical specifications.Renesas Electronics India has offices in Bangalore, New Delhi, Mumbai and Pune.

Q: India is very active in software development but it is still in the nascent stage when it comes to the final product that you supply. Is there a plan for Renesas to fuel the India market?

A: Renesas recognizes India’s software talent. In this direction, we have included several Independent Design Houses (IDHs) to support our R-Car eco-system.

Q: About the role of India in Renesas?

A: India is one of the most important markets for Renesas and strengthening our presence here is part of our growth strategy. We aim to expand our global sales by providing the best solution offerings and technical product support, as well as a regional systems solution development expertise to the Indian market.
Renesas understands the unique needs of emerging markets. In order to expand Renesas’ footprint in markets like India, Renesas India will engage with the Renesas headquarters in Singapore and Japan to develop new products and solutions dedicated for emerging countries including India. Our goal is to become the most trusted supplier of semiconductors. The application engineering team aims to survey the market for future solution needs and design solutions as required in the Indian market. Along with the customers, the team also intends to collaborate with the design houses to create innovative solutions addressing upcoming needs of the Indian market.

Q: A generic question: With the population of Millennials increasing and they being impatient, digital as well as value and experience seekers, what kind of solutions does Renesas plan for them through different industrial segments including automotive?

A: India is a home to 600 million Millennials and counting. These Millennials are impatient, digital as well as value and experience seekers. We will create products and solutions seeking their future requirements. The end-use industries such as Information Technology, Office Automation (IT & OA), industrial machinery, and automobiles have applications for computing in some form or other and thereby necessarily have growing demand for semiconductors. Now with the concept of Internet of Things (IoT) picking up momentum, the next generation of interconnected devices would further increase the demand for intelligent computing, thereby creating sustainable demand for semiconductors.

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