Messe Frankfurt acquires Beijing Traders-Link Plus International Exhibition Co Ltd

Messe Frankfurt GmbH has acquired a major proportion of Beijing Traders-Link Plus International Exhibition Co Ltd, organiser of the Automotive Maintenance & Repair Expo (AMR) in Beijing. The agreement of the acquisition was signed in Shanghai on November 10, 2017, between Messe Frankfurt (HK) Ltd and Beijing Traders-Link Plus International Exhibition Co Ltd. Both parties accorded to form a new joint venture company named Messe Frankfurt Traders-Link (Beijing) Co Ltd, in which Messe Frankfurt will hold the majority interest. This acquisition is also strongly supported by industry associations: the China Automotive Maintenance Equipment Industry Association (CAMEIA) and the China Automotive Maintenance and Repair Association (CAMRA), who are also the co-organisers of Automotive Maintenance & Repair Expo (AMR).

Messe Frankfurt is present in 178 countries and hosts exhibitions and conferences in around 50 locations with its brands and brand families. The company has an extensive network and expertise in mobility and logistics sector, including the renowned Automechanika brand with 17 shows in 15 countries and 16 other automotive events worldwide. The acquisition will allow Messe Frankfurt to enrich its maintenance and repair sector within its mobility portfolio, as well as its market share in Asia.

“The Automechanika brand shows in Shanghai, Kuala Lumpur, Ho Chi Minh City and New Delhi, as well as the CAPAS show in Chengdu, together cover all areas of the value chain to serve the flourishing aftermarket sector in Asia and in China in particular. The next step is to strengthen our presence in each of the industry’s sectors,” said Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group.

“Despite the aftermarket being more competitive than ever, it unlocks unprecedented opportunities for distributors, end-users and stakeholders from the global repair and maintenance suppliers. I am certain that the move is mutually beneficial to both local and international industry counterparts,” said Steven Wang, General Manager of Beijing Traders-Link Plus International Exhibition Co Ltd.

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