TVS enters the super-premium motorcycle club with Apache RR 310

TVS Motor Company has entered into the super-premium motorcycle segment with the launch of TVS Apache RR 310 in domestic and international markets. TVS claims that the new motorcycle has superior performance and riding dynamics, combined with a powerful, expressive design.

“The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. It is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics,” said Sudarshan Venu, Joint Managing Director, TVS Motor Company.

The TVS Apache RR 310 has a 312cc, single-cylinder, 4-stroke, 4-valve, liquid-cooled engine that churns out 34 [email protected] rpm and 27.3 [email protected] rpm. The engine is mated to a 6-speed super-slick gearbox that offers a precise and sharp race-shift experience. The company claims a top speed of 160 kmph and acceleration from 0-to-60 kmph in just 2.9 seconds.

The TVS Apache RR 310 is equipped with a race-inspired vertical speedo-cum-tachometer with 18 racing tell-tale diagnostics, and a comprehensive post-ride analysis. The motorcycle is fitted with first-in-class bi-LED twin projector headlamps for maximum reach and visibility. It is also outfitted with Michelin Street Sports tyres and is the first sub-500cc motorcycle to use these tyres.

KN Radhakrishnan, President & Chief Executive Officer, TVS Motor Company, said, “TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand – Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and offering them a chance to upgrade from premium to super-premium category.”

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