Dana Embarks On ‘A Better Way’ Campaign

By APA Bureau:

At the recently-concluded Automotive Aftermarket Products Expo 2017 (AAPEX), Dana Incorporated introduced a new campaign designed to provide a ‘Better’ customer experience for those using the Victor Reinz and Spicer brands in the aftermarket. The company’s corporate motto,`People Finding A Better Way’, is reflected in this campaign, which highlights better materials, improvised design, better products, performance, electronic cataloguing, and a better customer ordering portal. All of them will contribute to the ease of doing business with the company and a better customer experience.
Dana introduced and provided demonstrations of its new e-catalogue/e-commerce platform, DanaAftermarket.com. The new platform streamlines the buying process, including identifying the part needed and finding local distributors. It also has capabilities for direct customers to place and track orders for the company’s automotive and commercial-vehicle parts portfolio. The platform now includes
Victor Reinz, Spicer and SVL brands.
“Dana’s corporate motto is the very core of its culture. The new e-commerce platform is a significant advancement in our commitment to digital transformation and finding the best way to address the aftermarket community’s needs. Whether you are a professional service technician, automotive enthusiast, seasoned parts distributor, or a new-generation user, the search functionality of our new platform provides a convenient tool to identify quality replacement parts from Dana and our family of brands” Peter Cirulis, VP, Customer Experience, Strategy, and Product Planning, Dana Aftermarket Group, said.
Some of the features of the platform include user-friendly and time-saving search function that identifies the desired component by part number, product type, product line, keyword, and competitive interchange, as well as year, make, and model of vehicle; high resolution photographs with zoom function to help visually identify the correct part; comprehensive technical details and specifications; and a secure portal with expanded functionality for customers.
The AAPEX 2017 show marks the one-year anniversary since Dana, the original supplier of Victor Reinz gaskets, once again became the exclusive distributor of the Victor Reinz product portfolio in North America, which is backed by the company’s global leadership in OE and aftermarket engine sealing technology. North American product line coverage now exceeds 95 percent of sales, heading toward 99 percent of sales by the end of 2018.
“Having the Victor Reinz brand back home with Dana is significant, and the North American aftermarket is responding very positively. Dana has been recognised with multiple industry and customer awards, which is a true testament to the emphasis we place on customer centricity. For example, Dana products are factory-installed on six of Ward’s 10 Best Engines for 2017,” Dan Griffin, Senior Director, Global Aftermarket, Dana, said.
At the show the company featured its complete product offerings for the automotive aftermarket including the Victor Reinz portfolio of gaskets and sealing products and Dana’s Spicer brand portfolio of premium quality drivetrain components.

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