Mahindra First Choice Wheels launches Konnect First to turn cars ‘smart’

Multi-brand used car company Mahindra First Choice Wheels Limited (MFCWL) has launched Konnect First, a connected car device designed to upgrade the car into a Smart Car, developed by Wipro Limited. Konnect First will be available at more than 1500 MFCWL franchise outlets across 700 cities in India.

Konnect First enables the car owner to interact with the vehicle and stay connected to it via a mobile app, available on both iOS and Android platforms. It offers the car owner a comprehensive package of safety, loss prevention, utility, maintenance and driving analytics in one seamless interface, thus providing complete peace of mind when it comes to the well-being of the car and its owner. The sleek device is compatible with over 200 car variants across brands and can be easily plugged into the car’s OBD port to allow the driver access to an array of additional functions.

“Mahindra First Choice Wheels is focused on bringing in the latest technologies through innovative solutions for pre-owned car owners in order to make the ownership and driving experience as enjoyable and satisfying as that of a new car owner. We are happy to have Wipro partner us in this endeavour,” said Dr Nagendra Palle, MD & CEO, Mahindra First Choice Wheels.

Priced at Rs 7,999, Konnect First comes with a complimentary one-year app subscription. It also offers a one year warranty and after-market customer support.

“Wipro is delighted to have partnered with Mahindra First Choice Wheels Limited in their connected car endeavour, aimed at providing seamless driving experiences for their customers. Powered by IoT telematics, analytics and the end user’s mobile/web applications and voice interfaces, Wipro’s AutoInsights platform forms the backbone of the Konnect First solution,” said Sreenath A V, Senior Vice President, India Business Unit, Wipro Limited.

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