It seems people in South India embrace Honda when it comes to two-wheelers. In a matter of just 16 years, the sales of Honda two-wheelers have crossed 10 million mark in five states-Kerala, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana-in South India. Honda Activa is the preferred brand as every second two-wheeler sold in South India by Honda is an Activa.
Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle and Scooter India, said: “It is worth mentioning that in the year 2001 Honda sold its first two-wheeler in South India. In a span of just 16 years, our customer base has crossed 10 million mark in the region. Such is the importance of the market that Honda’s world’s biggest two-wheeler factory has strategically come up in South India. Once again we assure our valued customers that Honda will continue to raise the bar for its products and services, delighting them and exceeding their expectations,”.