The year 2017 was remarkable for the BMW Group in India. The premium vehicle manufacturer delivered 9800 cars last year, up by 25% on a year-on-year basis. This was a historic achievement for the company in India. In the debut year, BMW Motorrad sold 252 motorcycles in just nine months of its launch in the country. The company has achieved this feast with three brands – BMW, MINI and Motorrad.
BMW India sold 9379 cars, 421 MINIs (17% growth) in 2017.
“2017 was a challenging year for the automotive industry in India that adversely affected stability and impacted consumer confidence due to several policy fluctuations. BMW Group India has achieved this successful growth as a result of its robust strategy, a resolute approach to its implementation and absolute commitment to all customers and their needs. We have created a differentiating factor in the Indian luxury car market with the strength of our brands, products and innovative customer initiatives,” said Vikram Pawah, President – BMW Group India.
In 2017, the BMW sales growth was predominantly driven by the Sports Activity Vehicle (SAV) segment, particularly the BMW X1 (compact SAV) and the BMW X5 (premium SAV). The second half of 2017 also saw increased sales with the launch of the all-new BMW 5 Series, sport-business sedan in India.