Konstantin von Vieregge to join South African Shows Messe Frankfurt as CEO

Effective 1 March 2016, Konstantin von Vieregge (37) will be the new CEO of African subsidiary South African Shows Messe Frankfurt in Johannesburg. In doing so, he will be joining the existing management team.

Uwe Behm, Member of the Executive Board of Messe Frankfurt: “We are delighted that Mr. von Vieregge will be coming on board. As well as his extensive management experience, he has the necessary expertise in the relevant sectors and countries.”

With the addition of German-born economics graduate Konstantin von Vieregge, the Messe Frankfurt subsidiary – which was acquired in 2014 – will now have an acknowledged marketing expert in its ranks. To date, he has worked in the automotive sector for Nissan in South Africa, where he was responsible for product marketing in an area consisting of over 40 African countries.

He has also held senior management positions at Audi and Cox Communications in the USA and in the consumer goods industry, working for Kraft Foods in Germany and South Africa. Von Vieregge is married and has two children.

The South African Shows Messe Frankfurt portfolio currently includes trade fairs such as Automechanika, the South African Festival of Motoring (formerly the Johannesburg International Motor Show), the Johannesburg Boat Show and the SA Outdoor Lifestyle Show.


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