Toyota Motor Corporation has launched its completely redesigned Camry in Japan. The sales has started at all nationwide Toyopet, Toyota Corolla and Netz dealers (including Tokyo Toyota dealerships). The company targets to sell 2400 cars every month in Japan. The new Camry design aims to test the limits of performance and intelligence, infusing the high-end sedan with a refined feel.
“The design team began with a blank slate, using Toyota New Global Architecture (TNGA) as the basis for the all-new platform, units, electronics, and other core components. The result is a striking emotional character, stunningly beautiful design, responsive driving, and premium ride performance. Augmenting these core features are a Human Machine Interface (HMI)7 to make driving easier, a high-class interior cabin with well-cut features, and state-of-the-art active safety systems. The new Camry redefines the standard for high-end midsize sedans,” Toyota said in a press statement.
The original Camry debuted in 1980 as the rear-wheel drive Celica Camry. Initially sold exclusively in Japan, it was renamed Camry in 1982 and was redesigned as a front-wheel drive sedan for global markets. Since then, the Camry has evolved into Toyota’s global midsize sedan, sold in more than 100 countries worldwide. Cumulative sales have topped 18 million vehicles, including unparalleled success in the United States, where it has been the best-selling passenger car for 15 consecutive years.
Bold character and beautiful design that enhance the thrill of driving
Platform, powertrain and other core elements all reconceived based on TNGA1 strategy to achieve responsive driving performance, premium ride performance, and top-class2 33.4 km/litere fuel efficiency
Toyota Safety Sense P comes as standard and combines with a full suite of cutting-edge active safety technologies, including Rear Cross Traffic Auto Brake4, to ensure safety and peace of mind