Maruti revamps its True Value operations

Maruti Suzuki has completely revamped its True Value operations. As a part of Maruti Suzuki’s transformation, a network of independent True Value outlets will be set up across the country, with a larger display area for a variety of pre-owned cars of Maruti Suzuki. As part of the transformation, up to 150 standalone outlets will be set up across India by March 2018.  True Value was first launched by MSIL in 2001.

These outlets will be digitally integrated through a portal so that customers can access details of all the cars available at True Value outlets nation-wide. This will help customers to make their choice and visit the relevant True Value outlet for a test drive, the company said in a statement.

“We want to offer buyers of pre-owned cars the same experience as buyers of new cars. A network of spacious new outlets, using digital technology for customer convenience, will be a highlight of True Value. Our focus will be on quality cars, refurbished and certified with the assurance of warranty. A star-rating for each car will help the True Value customers to make a right choice,” said Managing Director and CEO Kenichi Ayukawa.


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