Mahindra First Choice forays in to 2-wheeler spare parts

Mahindra First Choice Services (MFC Services), has forayed in to branded generic 2-wheeler spare parts. With its branded spare parts label – MFC Spares,  the company will now expand its existing portfolio of 4-wheeler spares to include a comprehensive list of fast-moving 2-wheeler spares like filters, horns, oil and electrical relays, among others.

The company has already multi-brand car workshops with over 340 workshops, present in 250+ towns across 24 states and . MFC Spares has been offering branded generic auto spares through its country-wide network of 60 distributors in 25 States. With this new product line. MFC Services plans to increase its footprint to 200 distributors by FY-2020. The Company is currently engaged with 3000 retailers and 8000 mechanics across the country. It aims to establish a country-wide network of over 1000 workshops.

“The MFC Spares brand stands for smart replacement and is targeted at customers who want quality and value for money spares for their cars,” said the company in a statement.

Commenting on the new product line YVS Vijay Kumar, CEO, Mahindra First Choice Services said, “MFC Spares was set up to address the challenge of availability of high-quality auto-spares, at competitive prices and with faster delivery timelines. These parts are very popular in our 340 workshop strong 4-wheeler franchise service network, as well as with our bazaar distribution channel. Our foray into the 2-wheeler spares segment was a natural progression, on the back of the success of the 4-wheeler spares business over the last three years. This new foray marks yet another step that will take us closer to our vision of creating a transparent & trust-worthy eco-system for the vehicle after-market in India,” he further added.

MFC Spares will offer spare parts of leading 2-wheeler brands like Yamaha, Hero, Honda, Bajaj, Suzuki, Royal Enfield, TVS, among others. Spare parts will be available for Scooters (non-geared) as well as geared 2- wheelers.

The automotive spares market is currently pegged at INR 56,098 crores as per the Indian Automotive Aftermarket ACMA report (2016-17).

MFC Services add that focused on maximizing the Profit and Output of all in the value chain, MFC Services operates on a unique sales and supply chain model – M-PRO.  “The company focuses on natural demand generation and pull rather than the push method which is the traditional model. It ensures very high ROI for its distributors and retailers by keeping low inventories but increased availability so that the material turns around much faster,” said the company.

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