The Hoshiarpur, Punjab, based Sonalika International Tractors Limited (SITL) today launched ‘Sikander’ series tractors in Chennai in 35 to 90 hp category. Equipped with advanced features including HS-HT gearbox, exso sensing hydraulics and such things, the new tractors are designed to puddle by rotavator or by full cage-wheel and offer improved performance by this high axle torque, optimisation of power take-off as well as ground speed. As they are made as fully sealed tractors they are meant for flawless operation even in the toughest of puddling conditions and haulage, suitable for terrains of Tamil Nadu.
Mudit Gupta, President, Commercial & Strategic Alliances, SITL, said, Tamil Nadu is dominated by tractors in the 41 to 50 hp segment and hence it becomes a priority market for the company. The company’s aim is to exponentially increase farmers’ productivity while ensuring reduced recurrent operational cost to guarantee maximum value proposition to the South Indian farming community.
South India contributes about 20 percent of the total tractor sales. Tamil Nadu accounts for about 24,000 units, which is about 20 percent of the sales in the southern region. “We have registered 100 percent growth in the last two fiscal years and our growth in January 2018 has been 154 percent (over last year) and the major boost was the festival season. During the first ten months in the current fiscal the company grew by 85 percent,” he said. Overall the company the company has registered a growth of 45 percent in the month of January 2018.
At present the company has 29 dealers in Tamil Nadu and it aims to ramp up to 50 by next year. For Sonalika this is a market that has given significant growth during the previous fiscal and in the current financial year, till January 2018. The new model will augment its sales in this region, he said. Currently the southern region has 160 dealerships and the company hopes to double the number before March 2019.
Featured Photo Caption: Mudit gupta, President, Commercial & Strategic Alliances, Sonalika ITL and D Rajaram, State head, during the launch.