Messe Frankfurt opens shop in the UK

World’s largest trade fair, congress and event organiser Messe Frankfurt has acquired Forest Exhibitions Limited in the United Kingdom. Last year, over 560 exhibitors and around 15,300 visitors came from the United Kingdom to trade fairs in Frankfurt, Germany.

“The UK is an attractive trade fair and export market for our international customers. Even Shakespeare was aware of the importance of trade links between the United Kingdom and Germany. He made mention of the ‘Frankfurt mart’ and the trading activities with his homeland there in his play ‘The Merchant of Venice’,” said Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt.

The acquisition of Forest Exhibitions is also linked with the 100% acquisition of Automechanika Birmingham, which the company has established in the National Exhibition Centre to date as a licensee. Last year, Automechanika Birmingham won four awards in its sector, including ‘Best Trade Show’, during the AEO Awards.

The previous owner of Forest Exhibitions Rob Sherwood, who represented Messe Frankfurt in the UK since 2008 with his company Sherwood Event Services, had organised Automechanika Birmingham for the first time in 2016 – with over 500 exhibitors on a space of 10,000 square metres. In 2017, the event recorded an increase in exhibitor figures and exhibition space, with 844 companies showcasing their products and services to over 12,000 visitors on a net exhibition space of over 17,000 square metres.

The former Event Director of Forest Exhibitions, Simon Albert will be the new Managing Director of the Uk subsidiary.

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