Anant Goenka, Rajeev Anand to lead ATMA

CEAT Limited Managing Director Anant Goenka has been selected as the new Chairman of Automotive Tyre Manufacturers’ Association (ATMA). Rajeev Anand, Chairman & Managing Director, Goodyear India is the new Vice-Chairman of the association.

Anant Goenka has been at the helm of CEAT Ltd as Managing Director in the last five years. Before joining the RPG Group, Goenka has worked with Hindustan Unilever & Accenture in Mumbai and was with Morgan Stanley in Hong Kong. He recently led CEAT as first tyre company outside of Japan to win the Deming Prize, one of the most prestigious global quality awards in the world. Goenka holds an MBA from the Kellogg School of Management and a BS (Economics) from the Wharton School, University of Pennsylvania.

Rajeev Anand has been with Goodyear India for almost 36 years, and took on the country leadership in 2009, during the period of global financial crisis. He was able to turnaround the company within a year through appropriate changes to the business model.

Nitish Bajaj, Vice President – Marketing, CEAT Ltd is the new Convener of ATMA Industry, Public & Economic Affairs (IPEA) Group that looks at developing new markets and increasing the export competitiveness of Indian tyre industry.

ATMA Supply Chain & Resources (SCR) Group that works to ensure fair and sustainable supply of raw materials to the industry will be headed by Ashish Pandey, Vice President – Materials, JK Tyres & Industries Ltd.

P K Mohamed, Chief Advisor – Research & Technical, Apollo Tyres Ltd., has again taken over the reins of ATMA Technology, Environment, Safety & Standards (TESS) Group. Nagaraja N, General Manager – GST and Excise, MRF Ltd. Is the new Convener of ATMA Government Affairs & Legislation (GAL) Group.
Jyotsna Aswal, GM – HR & General Affairs, Yokohama India has been selected as the new Convener of the Expert Group on Skill Development.

Set up in 1975, ATMA is amongst the most active national industry bodies in India representing $8 billion automotive tyre industry.

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