Alex Carmona will be the new artist at the 2018 SEMA Show which will take place from October 30 to November 2, 2018, in Las Vegas, the US. Carmona’s art will be woven into marketing material and signage onsite and online (www.semashow.com) to help heighten the energy of the SEMA Show experience.
Carmona specializes in traditional printmaking and art, producing relief prints from wood or linoleum plates that he carves by hand. The 29-year-old has used this technique to produce many automotive prints during his career.
“Being named the artist of the 2018 SEMA Show is overwhelming and exciting. After seeing last year the impact that art has at the SEMA Show, I am excited to take on this challenge. I am looking forward to showcasing my art to the thousands of buyers and exhibitors who will be in attendance,” said Carmona. ”
Show officials feature a new artist every two to three years at the SEMA Show to help mirror industry trends and innovation for attendees. The annual four-day trade-only event makes it possible for manufacturers of auto parts and accessories to connect and do business with buyers from all over the world.
“Alex Carmona’s art will help the 2018 SEMA Show experience strike a cord in the heart and soul of our industry. We work with elite artists from the industry to produce original and authentic artwork for the Show that will resonate with Showgoers,” said SEMA Vice President-Communications & Events Peter MacGillivray.