Apollo Tyres has signed a three-year sponsorship deal with DVTK, the leading sports club in Hungary. The Company is looking at leveraging DVTK’s massive fan base to raise awareness of its brand among potential customers, business partners and consumer audiences in Hungary, said the company.
Founded in 1910, DVTK is based in Miskolc, Diósgyőr. The football team of the club plays in the first division of the Hungarian League (Nemzeti Bajnokság I). DVTK is the largest sports club in the North East of Hungary and supports a host of teams including basketball, hockey, volleyball, table tennis, wrestling, chess and e-sports. Apollo Tyres will support both Women and Youth football across the region.
“Apollo Tyres’ believes in connecting, supporting and enabling the local communities and prominent regional organisations and help them realise their full potential. The association with DVTK is a step in that direction and we welcome them to the Apollo Tyres family. This way of thinking is aligned with the ethos of DVTK: One Club – One Heart – One Soul,” said Tamás Tarnai, Head of Human Resources and Corporate Support of Apollo Tyres Hungary.