Lubricant maker GP PetroleumsLimited has flagged off the Repsol van campaign across 13 cities in Andhra Pradesh and
Tamil Nadu, to expand its market outreach in South India and increase awareness on brand Repsol. GP Petroleums is part of the Gulf Petrochem group in UAE and is a major player in the petrochemical industry.
Two Repsol branded vans will conduct an interactive and fun-filled campaign among dealers, distributors, mechanics, retailers and direct customers for an entire month. Thematic games will be organised in the locations where the Van travels inviting people to participate and earn special discounts on various Repsol products. Under this initiative, the company will also showcase Repsol’s premium range of Motor Cycle Oils, Passenger Car Motor Oils and Diesel Engine Oils during the
“We are delighted to flag off this initiative. The southern market accounts for around 33 percent of Repsol’s revenues making it a very important market for us. We always strive to maintain a connection with our important stakeholders, along with the launch of the Van campaign, we also felicitated our distributors who qualified for another unique campaign ‘Champions Club Scheme’ which we launched last year. Through the Van campaign we look forward to interacting with our customers and sharing information about all our products thus enabling them to get familiar with brand Repsol,” said Hari Prakash M, CEO, GP Petroleums Limited.
During the launch of the Van campaign, GP Petroleums limited also felicitated its distributors qualified in its Champions Club Scheme that was rolled out in 2017-18. Repsol lubricants are commercialized in more than 70 countries and the products are known to meet the most demanding quality standards.