Ashok Leyland makes history with HPCL

Ashok Leyland has launched the eN-Dhan Fuel Card, in partnership with HPCL Drive Track Plus programme, to provide best-in-class savings in fuel to customers. The eN-Dhan cards are free of charge and will be available in all Ashok Leyland dealerships across the country and can be used in all HPCL Fuel Stations.

This initiative was developed by the Customer Solutions Business of Ashok Leyland, which aspires to develop a lifetime engagement with customers and to positively impact all facets of their business by offering customised solutions. For the first time in India, an original equipment manufacturer (OEM) and an oil marketing company (OMC) have collaborated to create a co-branded card, which is expected to result in annual savings in the range of Rs 50,000 per year per truck especially for customers in the medium and heavy commercial vehicle (M&HCV) segment.

“Our analysis shows that the current fuel spends on a commercial vehicle in India is between 35 percent and 60 percent of its lifecycle cost. Since fuel cost is the major expense, we came up with this fuel card programme to help vehicle owners save on this expense and optimise total cost of operations (TCO). Besides savings in fuel cost, the card will promote digital payments and offer enhanced insurance benefits to drivers,” said Vinod K. Dasari, Managing Director, Ashok Leyland.

“This is first of its kind partnership wherein an Energy Major is partnering with an Automobile Major for fueling the vehicles from the time it is rolled out of the Factory. The co-branded card ‘eN-Dhan’ will be accepted at all HPCL outlets and going forward we would like to take the entire business on to a cardless platform which is in sync with the ‘Digital India’ initiative of the Govt of India,” said G S V Prasad, Executive Director – Retail HPCL.

Customers can enrol for the eN-Dhan program at any Ashok Leyland dealership.

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