Mahindra unveils new ICV FURIO in India

Mahindra’s Truck and Bus Division (MTBD) has entered into the Intermediate Commercial Vehicles (ICVs) segment in India with the launch of FURIO. The new vehicle is the result of focused efforts of more than 500 Mahindra engineers, 180 suppliers and an investment of Rs 600 crore. Designed by Pininfarina, FURIO will be powered by super-efficient, lightweight, low friction, MDI Tech engine with FuelSmart technology. The vehicle was tested for over 17 lakh km across various terrains in India over more than 1000 trails.

“The unveiling of the new FURIO range of ICV trucks is a defining moment for our Truck and Bus Business as we are set to enter a new orbit and become a full range commercial vehicle player. With Pininfarina inspired design, the FURIO is set to be a game changer for us and perhaps for the industry, giving the new truck one of the safest, most ergonomic and comfortable cabins that will set new standards. I am confident that just like the BLAZO HCV series, the FURIO range of ICVs will also set new benchmarks for performance, earnings and deliver better value to customers,” said Dr Pawan Goenka, Managing Director, Mahindra & Mahindra Limited.

ICV transporters expect FURIO to improve their operating economics through higher mileage, low maintenance and more power for increased load carrying capacity. The new MDI Tech ICV Engine will be equipped with Mahindra’s FuelSmart technology to optimise fuel consumption. The highlight of the technology is the multimode switches to optimise fuel consumption to the load and road conditions. The engine will offer high torque at low RPMs, leading to a higher performance in both inter-city and intra-city traffic conditions.

“Indian ICV customers have been longing for a truck which can deliver higher earnings, lower operating costs, better safety, improved ergonomics, a comfortable ride and most importantly a world-class ownership experience. Our new FURIO range is built precisely around these elements and we are confident that it will soon be preferred choice for ICV customers. We have revamped our portfolio and offered assurances to our customers which in turn have enabled us to outpace the market growth,” said Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions.

The company plans to introduce 21 vehicles in 6.5 to 16-tonne bracket. It launched four trucks on July 24, 2018, in 11, 12, 13 and 14 tonnes. The company said that two more trucks will be launched in the last quarter of this fiscal. The remaining will be introduced as BS -VI compliant, after the introduction of emission norms in 2020.

 

Leave a Reply

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.