Mahindra & Mahindra has named its eagerly awaited global model, codenamed U321, as Marazzo. Derived from Basque, a sublanguage of Spanish, the word ‘Marazzo’ means shark and is linked to the vehicle’s shark-inspired design. The Mahindra Marazzo has undergone the most rigorous testing any Mahindra vehicle has ever been subjected to. It will be manufactured at the company’s manufacturing facility at Nasik, in Maharashtra and is gearing up for a commercial launch before the end of Q2 FY2019.
The Mahindra Design Studio and Italian design house Pininfarina have collaborated closely during the design development process, as a result, the Marazzo reflects a design language that is an integral part of Mahindra’s new generation of vehicles. Its shark-inspired design is evident in the streamlined and aerodynamic shape, in the overall silhouette and in the front grille inserts which resemble shark-like teeth and adds to the vehicle’s aggressive stance.
Marazzo is a globally developed product, engineered through a collaboration between Mahindra North America Technical Centre (MNATC) and Mahindra Research Valley (MRV) in Chennai, India. Marazzo comes with a patented architecture, for a unique balance of smooth ride, agile handling, space and quiet cabin.
“The shark- inspired Marazzo symbolises the next generation of aspirational Mahindra vehicles. A collaborative effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision to design a global vehicle with quality and refinement keeping in mind the aspirations of our customers.” said Dr Pawan Goenka, Managing Director, M&M Ltd.
“Marazzo has the largest footprint (wheelbase x front track) of any Mahindra vehicle. I am confident that it will set a new benchmark and become a game changer in its segment,” said Rajan Wadhera, President Automotive Sector, M&M Ltd.