BMW opens first integrated dealership facility in India at Chandigarh

BMW India has announced the opening of Krishna Automobiles, its first integrated dealership facility for BMW, MINI and BMW Motorrad in Chandigarh. The new Krishna Automobiles facility is located at 125 Industrial Area, Phase 1, Chandigarh. The dealership is headed by Satchit Passi, Dealer Principal, Krishna Automobiles. Krishna Automobiles represents BMW India with another sales and service outlet in Ludhiana.

BMW Facility NEXT is an integrated dealership facility concept designed to seamlessly present BMW, MINI and BMW Motorrad to customers at a single location.

Spread over a total area of 50,500 sq. ft., the ultra-modern dealership facility delivers extremely high-quality standards in all processes of Service, Spare-parts and Business Systems to ensure that customers receive best-in-class post sales ownership experience.

The BMW showroom has a seven-car display and a four-car display zone for BMW Premium Selection cars. The MINI showroom features a three-car display along with the display of MINI Lifestyle and Accessories. The BMW Motorrad area will showcase 12 motorcycles along with exciting lifestyle merchandise and accessories.

Vikram Pawah, Chairman, BMW Group India said: “In the BMW NEXT Concept, we have integrated all three brands – BMW, MINI and BMW Motorrad under one roof, providing a full spectrum of our products and services. This is an important market for us and we have experienced a strong pull for all three brands – BMW, MINI and BMW Motorrad here.”

“Krishna Automobiles is proud to present India’s first BMW Facility NEXT concept in Chandigarh. The culmination of BMW, MINI and BMW Motorrad in a unique format offers an unrivalled dealership experience. We will further tap the growing luxury car market potential of the city and serve our esteemed clientele with greater passion,” said Sachit Passi, Dealer Principal, Krishna Automobiles.

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