REIFEN, Automechanika Frankfurt happening together for the first time

REIFEN and Automechanika Frankfurt will be taking place simultaneously for the first time from September 11 to 15, 2018, in Germany. The topics covered in REIFEN include networking in the workshop, tyre storage and equipment, new tyre services, online tyre retail and tyres for electric vehicles.
In the new Hall 12, visitors will be able to experience the ties between the automotive aftermarket and the tyre industry in a series of live demonstrations, presentations and the wheels Lounge ‘Rund-ums-Rad Lounge’ with market leaders from the tyre, wheel and rim scene. As part of the ‘Networked tyre workshop’ special showcase, ASA – the German
Association of Manufacturers and Importers of Automobile Service Equipment – will be presenting the entire spectrum of digitised and process-optimised tyre services. The special showcase features networked equipment in action, while experts demonstrate how tyres can be balanced, mounted and repaired using state-of-the-art equipment. The ‘Networked tyre workshop’ is being organised in collaboration with as a network, AVL DiTEST, Corghi, gewe-Lagertec, Hella-Gutmann, Hunter, MAHA, Robert Bosch, Rotary, Snap-on, Tiresonic and TIP TOP.

“Tyre services are a traditional business field for car dealers and workshops, and in recent years, in particular, the automotive industry has shown how appealing service programmes can be used to recapture lost business,” said ASA President Frank Beaujean.

Continental Reifen Deutschland will be presenting its latest products and innovations in its customary location in the Forum in the eastern section of the exhibition grounds. International key players, including the Al Dobowi Group, Balkrishna Industries Limited (BKT), Dessen Tires, Dongying Fangxing Rubber Co., Ltd., Jantsa Wheel Industry, KRM
Tyres, Kyoto Japan Tire, Linglong Tire, Mainhatten-Wheels, Martins Industries, Matteuzzi S.r.l., Maxion Wheels, NDI GROUP A/S, Petlas, Qingdao Doublestar Oversea Trading Co. Ltd, Shandong Zhongyi Rubber Co. Ltd., TEJ Wheels, TOMKET s.r.o., YHI Corporation (Singapore) Pte Ltd. and many others.

On September 13, HUSS Verlag will be giving a talk on the ‘round revolution’ and smart tyres. GfK is discussing the trend towards all-season tyres and how business models based on conventional tyre changing may be nearing their sell-by date. ETM-Verlag will be exploring tyres for fleet operators and commercial vehicles. Delicom AG is speaking on the topic of the digitisation megatrend and the opportunities this presents for tyre retailers on September 14.

“When it comes to electric vehicles, having the right tyres is absolutely essential. The type of tyres used not only impacts the vehicles’ efficiency but also their range,” said Marco Gundel, Managing Director of Varaneo, a new manufacturer of electric vehicles.

Varaneo will be presenting its new E-microcars, E-scooters and E-bikes for the first time, offering interested trade visitors the opportunity to give them a test drive in front of the exhibition hall. One of the areas of focus will be tyre behaviour on various types of surfaces.

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