BharatBenz truck surpasses 20,000 units sale

Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a  wholly- owned subsidiary of Daimler AG, Stuttgart, Germany, has announced that sales for  BharatBenz trucks has surpassed 20,000 units since its market launch in September 2012. Sales registered 72 per cent growth in the first two months of 2015 as compared to the same period last year. The company has a product portfolio from 9 tonnes to 49 tonnes. 

Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles (DICV), said, “This Sales Milestone, even under difficult market conditions of the Indian truck industry, shows that we are fully on track. Our trucks are well accepted by the Indian customers’’.

Sreeram V, Vice President Domestic Sales, Product Management and Network, DICV, said “BharatBenz is gaining momentum in the Indian market and it is among the top three in the Heavy Duty segment.  This reflects that our product portfolio offers the lowest total- cost- of -ownership for the Indian customer, better fuel advantage, efficiency and performance.”

According to the DICV the company has established a network of 81 dealership outlets, with 24×7 enabled workshops, covering 85 per cent of the Indian market. They are manned by Daimler- trained engineers/technicians and equipped with high productivity tools, advanced guided diagnostics and mobile service vans.

The dealerships provide a host of value-added services like, cashless zero-depreciation insurance, full maintenance contracts, extended warranty, 24×7 roadside assistance, vehicle tracking systems, driver training and express and on-site service.

DICV offers complete trucking solutions that include a reliable and efficient aftersales network.  Proserv, DICV’s branded aftersales unit is designed to help BharatBenz truck owners save time, money and resources.

The company also handles production, marketing, sales and after sales of Mercedes-Benz Actros Trucks in India. Mercedes-Benz trucks with the brand promise `Trucks you can Trust’ are renowned world-wide for their reliability and efficiency under most extreme operating conditions.

The Daimler bus division in India was merged with DICV in April 2013. In May 2013, a new range of FUSO trucks were launched as part of Daimler’s ‘Trucks Asia’ strategy. In March 2014, DICV laid the foundation stone for its upcoming Bus plant. This plant, scheduled to be completed in the second quarter of 2015, will roll-out buses under the brands Mercedes-Benz and BharatBenz, the release added.

DICV has its state-of-the-art production plant at Oragadam, near Chennai and has invested over Rs. 4400 crores (approximately €700 million). The plant, spread on 400 acres, includes a modern test track designed to simulate Indian conditions – making it one of its kind in Asia.

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