Apollo Tyres targets commercial fleets market in Thailand

ApolloTyres has inaugurated its first Apollo Truck Tyre Zone (ATTZ) in Thailand with TEN TEN Auto Tyres at HatYai District in Songkhla Province. It provided modern equipment to the Centre including a steel bar bender machine, a wheel alignment machine for cars and trucks, automatic tyre changer and wheel balancing machine. This will help enhance TEN TEN Auto Tyres’s service performance for cars and buses, and efficiently reduce maintenance costs of vehicles serviced through improved fuel consumption.

Satish Sharma, President APMEA (Asia Pacific, Middle East and Africa) Apollo Tyres Ltd, said, “Apollo Tyres is committed to providing the best products and services to our consumers. This integrated ATTZ centre brings together the strong partnership between Apollo Tyres and TEN TEN Auto Tyres, which has 30 years of extensive experience in truck services, and is well-known among truck owners in the southern region of the country.”

Apollo Tyres has been conducting marketing for radial tyres in commercial fleet markets for trucks and buses in Thailand since 2013, bringing increased choice to Thai consumers. With a focus on reducing overall tyre costs for local operators, the company is producing and developing quality products, providing superior after-sales support, as well as analysing and helping fix problems for local operators.

“We have seen the strong and steady growth potential in Hat Yai, which is a strategically important logistics area in the southern region of Thailand. The launch of ATTZ will help us cope with growth in commercial fleets and increasing demand in radial tyres, as our prices are more affordable, together with our quality products. We decided to engage with TEN TEN Auto Tyres, one of Apollo’s important partners in the south because of their expertise and professionalism in providing services, to launch Thailand’s first integrated ATTZ for truck tyre customers in the south. We are also planning to open more such outlets to serve fleet customers in the ASEAN region,” said Shubhro Ghosh, Group Head – AMA (ASEAN, MiddleEast and Africa) Apollo Tyres.

 

 

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