After a successful run in Bengaluru, Ather Energy began accepting pre-orders from consumers for its Ather 450 in Chennai. The commercial launch happened in June 2018. The Ather 450 has already sold out till November in Chennai. The company is now opening pre-orders for its second limited batch of deliveries. The on-road price of the Ather 450 is Rs 131,683 and Ather 340 will be priced at Rs 119,091 in Chennai. The price includes the regulation 2 helmets, along with the FAME 2 subsidy and other basics like insurance, road tax, GST, and other fees.
Ather had begun the installation of its Ather Grid points in Chennai in May 2019. Since then, Chennai has seen the installation of ten fast charging points. Ather Energy will provide free charging at Ather Grid till December 2019 for all-electric 4Ws and 2Ws and will add 40-50 more charging points to their network. The company will be opening Ather Space, the experience centre at Wallace Garden, Nungambakkam on July 24.
Tarun Mehta, Co-founder &CEO, Ather Energy, said, “We now believe that Chennai will be a bigger market than Bengaluru for us. We have spent the past year scaling up to meet the demand for Bengaluru and have been building more features and improvements on the 450. We have been experimenting with new forms of ownership like lease and are excited to launch the same in Chennai.”