Daimler India Commercial Vehicles (DICV) in association with Hindustan Petroleum Corporation Limited has launched a co-branded loyalty card ‘BharatBenz DIESELAABH’ for fleet owners. It is available for the entire range of BharatBenz Trucks.
Rajaram Krishnamurthy, Vice President, Marketing and Sales, DICV, said: “At BharatBenz, the constant effort is to enhance our customer experience at every step of their journey. The launch of BharatBenz DIESELAABH fleet card is progress in this direction. As diesel is the highest expense for transporters, this card will help in additional fuel savings and ensure drivers’ access to a host of services at all HPCL petrol bunks.”
BharatBenz has designed this programme to reduce the diesel cost borne by the fleet operators in the form of loyalty programme points. By using this card a fleet operator can save upto Rs 50,000 per year per truck. The loyalty points can be easily redeemed at HPCL petrol pumps and through online vouchers.
G S V Prasad, Executive Director- Retail, HPCL, said: “The Hindustan Petroleum DriveTrack Plus is an exciting offering and we are delighted to partner with BharatBenz for this programme. We are committed to long and fruitful partnerships that benefit our customers and help in reforming the way of business in the trucking industry. The Hindustan Petroleum and BharatBenz partnership will be an enabler for reducing fuel expenses and provide full security, transparency and more value-added services to drivers.”