BharatBenz has taken stern action against the infringement of its name. As the owner of the BharatBenz brand, Daimler India Commercial Vehicles prosecuted Pyken Industries for manufacturing and selling spare parts bearing the mark BHARATBENZ and operating an unauthorized domain under the BharatBenz brand name.
The Delhi High court passed an ex-parte interim order against Pyken Industries, allowing a raid to be conducted by the court-appointed
commissioner at two locations-Pyken Industries Pvt Ltd
Ghaziabad, BSI Sales India, Delhi. Several products were seized
including Torque rod bushes, V rod bushes, King Pin bearings and Oil
Seals to name a few.
Satyakam Arya, Managing Director and CEO, DICV, said, “It is not just about monetary damages, which may be negligible or substantial. It is about fighting back for the customer. It is about creating awareness and ensuring safety. We take brand protection seriously and this legal action shows how vigorously we will always work to protect our customers and our brand reputation.”
BharatBenz said that the use of non-genuine parts damages this reputation since it potentially impacts the efficiency of the vehicle and compromises the safety of the driver, goods, passengers and bystanders. In June 2019, BharatBenz opened its first genuine parts outlet in Coimbatore and has plans to extend this to other parts of India.