‘Bosch Matlab Cordless’ campaign launched in India

Bosch Power Tools India has launched consumer experience zones across select channel partner outlets in India under its campaign ‘Bosch Matlab Cordless’ with the aim to enable tradesmen to get a hands-on experience of cordless power tools. The cordless range of power tools enable tradesmen and blue collar workers to work flexibly without the constraints of wires or cables without compromising on efficiency, power and offers additional benefits of safety and great ergonomics. Lithium-ion battery powered screwdriver, the Bosch Go, with push and go functionality is 4X more convenient than the existing screwdrivers and one of Bosch’s innovative offerings in cordless. The range also includes cordless power drill drivers, high power impact wrenches, robust hammer drills, high-speed impact drills, ABR enabled impact drivers and flexible drill drivers etc.
Panish PK, Regional Business Director – India and SAARC – Bosch Power Tools said, “Cords limit the area of operation, resulting in constraints imposed by the length of wire and the accessibility to an electric receptacle. The idea behind the range of cordless offerings from Bosch power tools is to resolve the hindrances and inconveniences of wired tools faced by tradesmen and workers. With the ‚Bosch Matlab Cordless‘ campaign, Bosch power tools aim to transform the lives of thousands of tradesmen across the country who depend on their power tools for a livelihood.“

The cordless range of Bosch Power Tools are available for a demonstration and sales in the majority of channel partner outlets across India. Bosch Power Tools cordless range are available at dealer stores across India and also on Amazon and Flipkart.

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