Carlos Travé to head Liqui Moly’s marine, agri, CV segments

Carlos Travé will look after Liqui Moly’s exports in Marine, Agriculture, Commercial Vehicles and Construction Equipment, the company said. He will aim to stimulate export business in these four areas.

“We see enormous potential for the brand here,” says Ernst Prost, CEO of LIQUI MOLY.

Carlos Travé joined the company in 2014 and has reorganized the range and sales of motorcycle products. Since then, Liqui Moly has become an established name in the motorcycle field, too. Sales have more than tripled under Carlos Travé, said a statement.

He will be able to draw on this experience and apply it to marine, agricultural, commercial vehicle and construction equipment products. Carlos Travé was involved with ship motors in previous jobs, and he also has experience in the mining and construction equipment sectors.

“Our sales and personnel build-up work has now reached a good level in the motorcycle area,” says Carlos Travé. “So the aim is to raise the other areas to the next level.”

“In Marine are we are fairly well set up in terms of products, so our main is to develop sales internationally. In terms of Construction Equipment, Commercial Vehicles and Agriculture, we mainly aim to present our additives as useful chemical tools and problem-solvers for professionals,” Carlos said.

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