Within a week of the brand’s launch in India, Citroën is continuing with pre-owned car business, in partnership with the online portal, Cardekho. Joel Verany, Vice President Sales & Network Development, Citroën India and Abhishek Gautam, COO Auctions, CarDekho signed the MoU for Pre-Owned Trade-in partnership. Roland Bouchara, Senior Vice President Sales & Marketing, Citroën India, Amit Jain, CEO & CoFounder, CarDekho were present at the event.
Roland Bouchara, said, “With the launch of the Citroën brand in India, we are planning to reinvent automotive distribution with omnichannel customer journey to deliver ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) experience to customers. Pre-owned cars are a mobility solution for many customers in India, and we will expand our presence in the market to achieve the ambition of becoming the customers’ preferred mobility solution.”
“The pre-owned car market is tipped to grow rapidly in the next few years. We are proud to partner with one of the prominent French automobile company and together, we will ensure that ATAWADAC experience is delivered to our customers, looking for the best solutions in the pre-owned car market,” said Amit Jain, CEO & Cofounder, Cardekho.