Ford India launches the new Aspire for Rs 555,000

Ford India has introduced its compact sedan – New Ford Aspire – for Rs 555,000 (ex-showroom, pan-India).

“The New Ford Aspire is a complete package, tailor-made for those who don’t follow the crowd and want more out of their car experience,” said Anurag Mehrotra, president and managing director, Ford India. “With many segment-best and industry-first features, New Ford Aspire ensures that every customer gets what they desire – be it looks, the fun of driving attributes, safety and the most-affordable ownership experience.”

The compact sedan now offers Ford’s all-new, three-cylinder 1.2L TiVCT petrol engine that is small, light and fuel efficient. The naturally aspirated engine generates best-in-class 96 PS of peak power and 120 Nm of torque while delivering an outstanding fuel efficiency of 20.4 KM/l. New Ford Aspire comes with the trusted 1.5L TDCi engine delivering class-leading 100 PS peak power, 215 Nm of torque and fuel economy of 26.1 KM/l.

Ford is also introducing its latest six-speed Automatic Transmission on the New Ford Aspire. Paired to the latest 1.5L Petrol, three-cylinder engine, the Automatic New Ford Aspire delivers a peak power of 123 PS. All three engines will be the most powerful in their respective categories.

The New Ford Aspire will enable its owners to navigate quick turns and bends with Electronic Stability Program (ESP) and Electric Power Assisted Steering (EPAS). Also in Automatic Transmission, the Hill-Launch Assist feature will ensure greater control on inclines.

The New Ford Aspire is produced at Ford India’s Sanand Factory in Gujarat, for consumers in India and all around the world.

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