Kia Motors India has launched ‘BEAT360’, a brand experiential centre, which offers an essence of Kia Motors brand philosophy. The first BEAT360 was opened by Kia Motors in Seoul, South Korea. BEAT360- Delhi NCR will be followed by similar experience centres in other Indian metros.
The three-zone brand immersion space situated at Cyber Hub, Gurugram, houses Surround media zone, Café and Mixed reality zone spread across 5,280 sqft. The Surround zone engages the audience by showcasing Kia’s futuristic vision film through an impressive 11m wide surround screen. Additionally, the visitors will experience a Kia car in motion through the turntable technology. The wooden Café zone provides a comfortable atmosphere to promote creative thinking over a complimentary delectable cup of artisanal coffee, tea and drinks. The visitors will get to experience cutting-edge Mixed Reality technology in the third zone, which will bring the audience closer to the brand and its products. Adding technology from the very beginning, the BEAT360 digital registrations will enable the visitors to easily access the different zones.
Kookhyun Shim, MD & CEO, Kia Motors India said, “Kia Motors is here in India to set new standards of brand immersion and consumer engagement. Consumers have been the primary focus for Kia Motors India, and since the beginning, we aimed to connect with them to offer a true Kia experience. Kia BEAT360 is a first-of-its-kind concept in India that envisions our futuristic methods of engaging with consumers, in line with the brand philosophy of ‘The Power to Surprise’. It is about imagination and inspiration– it is a visual representation of Kia’s brand values under one roof and has been curated to bring the customers much closer to the brand DNA.”