Mahindra introduces BLAZO X Range of HCV Trucks

Mahindra Truck and Bus (MTB) has introduced the new BLAZO X, HCV range of trucks, an upgrade of its popular BLAZO trucks. The BLAZO X addresses the rising fuel cost woes of transporters by delivering higher mileage than the BLAZO and ensuring a unique and unmatched mileage guarantee of ‘get more mileage or return the truck’

The new BLAZO X has many improvements-improved efficiencies in the vehicle’s air management system, rolling characteristics, and the vehicle’s rotating parts among others. The launch of BLAZO X comes at a time when fuel prices are continuing their upward spiral.

The new BLAZO X series will be available in all platforms, viz, haulage, the tractor-trailer and tipper and is equipped with the BLAZO’s hugely successful FUELSMART technology.

The company also announced the setting up of its express North-South service corridor on the 3800 km long stretch, from Kashmir to Kanyakumari. This comprises 41 service touch points, one every 100 km, with a guaranteed service reach of four hours or Rs 500 compensation for every hour of delay. This is the second such corridor after the Mumbai-Delhi service corridor which caters to nearly 30 percent of truck movement.

“The BLAZO pushed the boundaries for Mahindra since its launch on several fronts, be it volumes and market share or the industry first guarantees which laid the foundation for a turnaround of the business. The new BLAZO X series of HCV trucks has enhanced customer value proposition if ‘Har Cheez Guarantee Ke Saath’ and will create a higher benchmark in performance and earnings,” said Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra.

Vinod Sahay, CEO, Mahindra Truck and Bus Division, said: “The launch of the BLAZO X will further strengthen our position in the market. With 21,000 BLAZO trucks already on Indian roads, our BLAZO range of HCVs is well entrenched in important segments such as car carriers, tankers, cement bulkers and the coal industry, with their proposition of best value for money brand, mileage superiority and low cost of ownership.”

Launched in February 2016, currently, there are 21,000 BLAZO trucks on Indian roads with nearly 44 percent of sales being repeated purchases and cumulatively more than 125 crore kms having been covered.

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