Mahindra launches FURIO With ‘More Profit or Truck Back’ Guarantee

Mahindra’s Truck and Bus Division (MTB), has launched the Furio, its brand-new range of Intermediate Commercial Vehicles (ICVs) with ‘More profit or truck back’ guarantee. The Furio marks the company’s entry into the ICV segment and is set to make Mahindra a full range commercial vehicle player. The prices start at Rs 17.45 lakh for the Furio 12 19 ft HSD variant and Rs 18.10 lakh for the Furio 14 19ft HSD variant (ex-showroom Pune).

The company said that the development programme of Furio involved more than 500 Mahindra engineers and 180 suppliers for four years with an investment of Rs 600 crore.

Dr Pawan Goenka, managing director, Mahindra & Mahindra said, “The launch of the new Furio range of ICV trucks with an unprecedented customer value proposition of ‘Get More Profit or Give the Truck Back’, is a unique and pioneering promise, which reflects our serious commitment to the segment and confidence in our product. It is also an outcome of substantial investments in the CV business. Today, we are probably the first and possibly the only CV brand in the world to have an end-to-end presence from 3-wheelers to a 49-tonne truck. With Pininfarina design, the Furio is set to be a game-changer for us and perhaps for the industry, giving the new truck one of the safest, most ergonomic and comfortable cabins that will set new standards.”

Rajan Wadhera, president, Automotive Sector, Mahindra & Mahindra, said, “The ICV category is highly competitive making the entry of a new player seem difficult. However, we are confident of making our mark with an unprecedented Customer Value Proposition, focusing on maximising earnings and ensuring peace of mind of our customers. Our strong technological acumen and ability to gather and process customer insights have helped us devise category best products. With the launch of the Mahindra Furio, with guaranteed higher profit, I am confident that the ICV segment will never be the same again.”

“The Mahindra Furio is designed around the unaddressed needs of ICV customers. They have been longing for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), the highest warranty, lowest maintenance and yet have world-class, no-compromise safety and comfort, all in one truck. The Furio, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher profits or take the truck back and that in itself is a defining moment for the industry,” said Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions.

The Furio comes with the first time ever 5 years/ 500,000km free maintenance guarantee (free AMC) and 5 years / 500,000km transferrable warranty. The vehicle not only offers best-in-class mileage, the highest payload, lowest TCO with rugged aggregates but also ensures best-in-class safety and comfort in a segment which has the maximum high-speed applications among all CV segments in India, said the company.

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