Mahindra Roxor to debut at 2018 SEMA show

Roxor, the all-new off-road vehicle designed and created by Mahindra Automotive North America (MANA), will mark its first Specialty Equipment Market Association (SEMA) Show appearance in 2018. SEMA Show will see the announcement of the new 2019 models while highlighting the full customizability of Roxor. The vehicle will be exhibited in two locations. The semi rig located outside will feature several Roxor vehicles as well as the company’s 2019 accessory line available for the Roxor.

Roxor has a unique 2.5-liter turbo-diesel engine with an automotive-style 5-speed manual transmission set the Roxor into its own Powersports category. Mahindra expands their capabilities to the American off-road market with Roxor. Originally started under license from Willys, Mahindra’s vehicle production has continued since the 1940s. The introduction of 2019 ROXOR models at the SEMA Show demonstrates the expansion of the Powersports category at the show.

“The entire team at MANA are beyond pleased to see the incredible amount of excitement and interest for our Roxor line-up in just the initial six months. We’re looking forward to showing everyone at the SEMA Show what we have in store for 2019,” said Rich Ansell, vice president of marketing for Mahindra Automotive North America.

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