Maxxis India ties-up with Honda Motorcycle

Maxxis India, a sub-company of Maxxis Group, has collaborated with Honda Motorcycle and Scooters India Limited. Under this association, co-branded Maxxis tyres will now be available for sale at HMSI and Maxxis dealerships. Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world.
Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “We are excited about this unique association with our long-standing partners Honda Motorcycle & Scooter India. This partnership demonstrates our strength and the ability to offer high-quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through HMSI’s robust network across the country. Our aim is to create strong brand preference for Maxxis in India and showcase the range of innovative and technologically superior products to the customers.”

In the first phase of this association, co-branded M6000 tyres (90/100-10) will be available at select HMSI and Maxxis dealerships across India, the plan is to increase this further in the next phases. The M6000 is an OE fitment to Honda Activa, this tyre is designed to provide extra strength and safety to the vehicles. To equip the dealers with knowledge pertaining to the products and services, Maxxis conducted training sessions in 20 cities across India, covering 650 Honda dealers.

With the utmost confidence in the quality of the products, Maxxis has curated the best schemes and transparent claim resolution processes, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres. Maxxis India rolled out its first two-wheeler tyres consignment from its Sanand facility to Honda Motorcycle & Scooter India in August, earlier this year and has been producing tyres in full throttle.
The company recently achieved its target of selling one million tyres to their OEM partners.

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