PSA Group launches Citroen in India

French carmaker PSA Peugeot Citroen has formally launched Citroen brand C5 Aircross in Chennai, India. Citroen also announced today that it will launch three new models in three years starting 2021. Citroen C5 Aircross SUV will be the first product from the Citroen brand for the Indian customers being launched before the end of 2020.

Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Linda Jackson, Chief Executive Officer, Citroen Brand, and Emmanuel Delay, Executive Vice President& Head of India-Pacific, Groupe PSA, Roland Bouchara, Senior Vice President Sales& Marketing Citroen India were present at the event.

Groupe PSA said that it plans to bring in a range of products after the Citroen C5 Aircross SUV that will be made and launched in India before being introduced in other parts of the world.

“India is an important next step for Groupe PSA as part of the Push to Pass plan to increase our international footprint and revenues. With the introduction of Citroen our aim is to ‘Be Indian In India’ and our association with the CK Birla Group will be important to become a major player in the Indian automotive market. We have been successful in Europe and other parts of the world because of our unique automotive experiences and delivering mobility solutions to meet our customer expectations. We really believe that India is a strong opportunity for growth and our commitment, professionalism and agility of our teams, combined with the pursuit of operational excellence, will sustainably drive our performance and increase the satisfaction of our future customers in the country,” Carlos Tavares said.

Linda Jackson said, “We are celebrating Citroen’s centenary, 100 years of a brand which has constantly looked to the future of the automotive industry, by offering innovative solutions in line with the needs of each era. Globally Citroen’s success is based on unique design and benchmark comfort. The Indian automotive market is very dynamic with high potential. We believe we have the right positioning to meet the expectations of the Indian customers. I am confident that the new Citroen C5 Aircross SUV will set a benchmark in style, comfort, and innovation in its segment in India,”.

“Our India story will play a crucial role in making the Citroen brand more international. We are on track to meet our objective of introducing our innovative range, starting from the new Citroen C5 Aircross SUV which will be the first of many differentiating products from the brand from our vehicle manufacturing JV between the PSA Groupe and the CK Birla Group located at Tiruvallur, Tamil Nadu, production of Powertrains from our PSA-AVTEC Powertrain JV at Hosur, Tamil Nadu is also on track and will support our local and global requirements,” said Emmanuel Delay.

Speaking on the occasion, Roland Bouchara said, “Citroen brand in India is here to make a difference. India is important to Citroen and this is evident as we plan to bring in a new range of products, after the new Citroen C5 Aircross SUV that will be made and launched in India first before being rolled out globally”.

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