French carmaker PSA Peugeot Citroen has formally launched Citroen brand C5 Aircross in Chennai, India. Citroen also announced today that it will launch three new models in three years starting 2021. Citroen C5 Aircross SUV will be the first product from the Citroen brand for the Indian customers being launched before the end of 2020.
Groupe PSA said that it plans to bring in a range of products after the Citroen C5 Aircross SUV that will be made and launched in India before being introduced in other parts of the world.
“India is an important next step for Groupe PSA as part of the Push to Pass plan to increase our international footprint and revenues. With the introduction of Citroen our aim is to ‘Be Indian In India’ and our association with the CK Birla Group will be important to become a major player in the Indian automotive market. We have been successful in Europe and other parts of the world because of our unique automotive experiences and delivering mobility solutions to meet our customer expectations. We really believe that India is a strong opportunity for growth and our commitment, professionalism and agility of our teams, combined with the pursuit of operational excellence, will sustainably drive our performance and increase the satisfaction of our future customers in the country,” Carlos Tavares said.
Linda Jackson said, “We are celebrating Citroen’s centenary, 100 years of a brand which has constantly looked to the future of the automotive industry, by offering innovative solutions in line with the needs of each era. Globally Citroen’s success is based on unique design and benchmark comfort. The Indian automotive market is very dynamic with high potential. We believe we have the right positioning to meet the expectations of the Indian customers. I am confident that the new Citroen C5 Aircross SUV will set a benchmark in style, comfort, and innovation in its segment in India,”.
Speaking on the occasion, Roland Bouchara said, “Citroen brand in India is here to make a difference. India is important to Citroen and this is evident as we plan to bring in a new range of products, after the new Citroen C5 Aircross SUV that will be made and launched in India first before being rolled out globally”.