Scott Keogh, head of Audi of America, was named the president and CEO of Volkswagen Group of America as well as head of the Volkswagen brand for the North American region. Joined Audi in 2006, Keogh will succeed Hinrich J Woebcken, who led the successful transformation of Volkswagen in North America. Woebcken will remain with the company as an adviser. Keogh’s successor is Mark Del Rosso, president and CEO of Bentley Motors Americas, and former chief operating officer of Audi of America. Keogh and Woebcken’s new roles are effective November 1. Del Rosso joins Audi on December 1.
Keogh, 49, joined Audi as the chief marketing officer, where he led the revival of the Audi brand with innovative marketing tactics that lead to record awareness and brand strength. In 2012, he was appointed the president, building on the momentum to help reach record customer satisfaction levels and double sales from 2010 to 2015.
Woebcken, 58, an industrial engineer by training, was named CEO of the newly created North America region of the Volkswagen brand in January 2016 and then president and CEO of Volkswagen Group of America.
Del Rosso, 54, is a graduate of the University of Southern California and an experienced marketing and sales executive with extensive expertise in the premium sector. He started his career with Toyota Motor Sales in 1991, holding various senior corporate and regional positions throughout the U.S. for Lexus and Toyota. In 2008, he became executive vice president, COO of Audi of America and was appointed the president and CEO of Bentley Motors Americas in 2017.