Steelbird International, Fujikura Rubber join hands

Automotive components manufacturer Steelbird International, and the Japan-based producer of rubber components, Fujikura Rubber Limited, have joined hands to offer best in class solutions to OEMs and aftermarket.

Founded by Late Tilak Raj Kapur in 1964, Steelbird International is a family-owned, professionally managed group that is growing at a rate of 22.7 percent annually (CAGR) in the auto component manufacturing sector of India.

Established in 1901 as Fujikura Electric Wire & Rubber Company Limited is active in a wide range of business areas in addition to the production of industrial rubber components. It manufactures and sells industrial materials, such as pneumatic controllers, anti-vibration mounts, and peripherals, printing materials, electrical and electronic equipment, rescue and life-saving equipment, and carbon shafts for golf clubs.

“Fujikura is competent with R&D facilities. Marketing and sales are our core strengths which mean that we are the best fit for each other. From expanding the customer base to fulfilling the OEM market’s requirements, we will focus on utilising each other’s expertise and experience to cater to the market with high value-added products,” Manav Kapur, Executive Director, Steelbird International, said.

The strategic tie-up is going to be a win-win for partners and clients. Fujikura Rubber is striving to enter the OEM market with its wide-ranging rubber components and rubber dia-frames. The extensive network and reach of Steelbird International will enable Fujikura to enter new markets. The collaboration would not only lead to their cumulative growth but also allow them to serve customers closely.

“Steelbird brings its 60-plus years of experience and expertise in the Indian automotive components manufacturing industry, and a pan India presence through a large distribution network. The legacy of achieving excellence in each of its product segment has made Steelbird a trusted brand not only in the domestic market but in many overseas markets. Catering to both the OEMs and the aftermarket demands, Steelbird’s clientele base comprises many leading players in the automotive industry,” Kapur said.

Two Giants

The Indian auto components market is undergoing a rapid transformation and the domestic market players are responding meaningfully through strategic initiatives. Long-term partnership and tie-ups with overseas institutions are one of the ways in which this is being done. The coming together of Steelbird and Fujikura is the latest development in this aspect.

Headquartered in New Delhi, India, Steelbird International has its manufacturing facilities at Pantnagar in Uttarakhand, which is spread over 1,00,000 sqft. The company is growing both vertically and horizontally, with the establishment the Pant Nagar plant, with per day capacity of 40, 000 new-generation filters. The new plant is scheduled to start from January 2019, and 80 percent of the plant capacity has already been sold-out. For more than 50 years, Steelbird International is immensely contributing to the success of its many OEM clients, including Greaves Cotton Limited, Tata Ficosa Automotive Systems Pvt. Ltd., Lumax Auto Technologies Limited, and Royal Enfield (A Unit of Eicher Motors).

The company with 900 employees has an all-India network of dealers to ensure easy availability of its products. Steelbird invests in world-class infrastructure for manufacturing automotive components. Diversifying from filters to rubber, Steelbird’s growth has been continuing steadily. Today, it offers the widest range of auto filters in the Indian market and Kapur strives to double the profits every year for the next five years.

Fujikura Rubbers has 2,345 employees and 16 group companies.

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