Mahindra First Choice forays in to 2-wheeler spare parts

Mahindra First Choice Services (MFC Services), has forayed in to branded generic 2-wheeler spare parts. With its branded spare parts label – MFC Spares,  the company will now expand its existing portfolio of 4-wheeler spares to include a comprehensive list of fast-moving 2-wheeler spares like filters, horns, oil and electrical relays, among others. The company […]

Mahindra Launches ‘Bring The Showroom Home’ Portal

By Sharad Matade The company  takes digital routes to tap the changing behavior of the consumers  from pre-sales to post -sales. To engage the customers from pre-sales to post-sales digitally, Mahindra & Mahindra, as part of its Digital Transformation Strategy, today launched a portal, ‘Bring the Showroom Home, which will give customers  a 360 degree, […]

ASK Automotive To Expand Product Range

By APA Bureau ASK Automotive is planning to expand its portfolio to manufacture friction products for passenger vehicles and commercial manufacturers. The Gurgaon based company which currently specialises in two- wheelers is also looking to partner with more players in the segment. “We are in discussions with some top level domestic players for our next […]

Goenka Appointed As MD Of Mahindra

Anand Mahindra, Chairman and Managing Director of Mahindra and Mahindra, is being designated as Executive Chairman of the company and PawanGoenka is elevated to the position of Managing Director. He will continue to report to Anand Mahindra and the Board of the Company. In companies across the Mahindra Group, the position of Managing Director or […]