Tata Motors, Gulf Oil to launch a co-branded lubricant range

Tata Motors and Gulf Oil Lubricants will launch a range of co-branded lubricants for its passenger vehicle segment in India. Mayank Pareek, President – PVBU, Tata Motors, S.N. Barman – Vice President, Sales, Marketing & Customer Support, PVBU, Tata Motors, Subhajit Roy – Head – Customer Care, PVBU, Ravi Chawla, MD, Gulf Oil and Shiva Raj Mehra, Head, Automotive OEM business, Gulf Oil,were present during the signing of the agreement.

“Gulf Oil is an iconic brand with strong heritage and is currently amongst the fastest growing lubricant brands in India. We are happy to announce the beginning of this new relationship. We guarantee that our customers will receive the finest quality of the product which will, in turn, help them extract the best performance out of their engines,” Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors.

The products launched under this range would cover the entire gamut of requirements by the Company, which would include engine oil, gear oil, coolant and brake oil. Additionally, the product range would offer the best technology for Tata Motors’ consumers and will be continuously upgraded from time to time depending on the requirements.

“This agreement will be a win-win for both partners as it gives Tata Motors customers a chance to avail a product that is specifically developed for the passenger vehicles of Tata Motors. It will furthermore leverage Gulf Oil’s extensive distribution network to make it easily available to customers”, said Ravi Chawla, MD, Gulf Oil.


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