Tata Motors, YES Bank tie up for digital retail finance

Tata Motors ties up with YES Bank to introduce digital retail finance solutions for the entire range of cargo and passenger carriers. The E-Guru app from Tata Motors helps understand the customers’ business needs in order to recommend the befitting product as per their requirements. YES Bank will further leverage the E-Guru app allowing it to deliver superior customer experience with quick approvals across all touch points. The MoU also enables customers to avail attractive financial schemes with minimal formalities.

Rajesh Kaul, Vice President – Sales & Marketing, Commercial Vehicles Business Unit – Tata Motors said, “This is a welcome partnership between two agile and tech savvy organizations who use technology as an enabler to add value and leverage our common strengths to meet the ever changing needs of our customers. We are confident of increased reach, and help us serve our customers in an efficient and delightful manner.”

Nipun Jain, Group President – National Head Commercial Retail Assets & MIB, YES Bank said, “We are proud to strengthen our partnership with Tata Motors and are delighted to offer their commercial vehicle dealers and customers enhanced convenience through technology. The API based integration has been designed to facilitate real time document processing for credit assessment, enable customers to get an instant in-principle approval and allow real-time tracking of credit status among other benefits, further aiding Tata Motor’s market penetration. This integration is among the industry first in this segment and is a testament of YES BANK’s commitment to provide best-in-class technology banking solutions to our clients and helping them achieve their objectives.”

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