Toyota Kirloskar to open Safety Model School in Tamil Nadu, India

Toyota Kirloskar Motor (TKM) in collaboration with Roots Group will launch ‘Safety Model School’ at Satchidananda Jothi Nikethan International School at Mettupalayam, Tamil Nadu, India. As a part of this programme, a Traffic Park at the school aims to educate school children on the importance of traffic rules and responsible road safety habits was inaugurated.

This is the first ‘Safety Model School’ initiated by TKM and Roots Group of Companies in Tamil Nadu, and seventh in India. With an intent to outspread road safety message to a larger audience and proliferate its impact, to the schools in the region, by engaging the students from Class 5th to Class 9th.

K. Ramasamy – Chairman & Managing Director, Roots Group of Companies said, “As per the government data, almost 1.5 Lakh people lost their lives in road accidents in 2017, which means every hour 17 people died on the road due to an accident. This is an alarming situation and all the OEMs need to work together to put a brake on the critical issue of road accidents. It is our privilege to partner with Toyota Kirloskar Motor in the dedicated efforts to make Indian roads more safer.”

Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor, said, “Through this ‘Safety Model School’ initiative, our goal is to sensitize and mentor school children on various road safety problems and responsible safety habits. We are proud to partner with Roots Group of Companies in this mission to champion the cause of road safety amongst school children”.

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