Toyota’s 5 Continents Drive started in India

Toyota Kirloskar Motor’s (TKM) 5 Continents Drive embarked on its journey in India. The 5 Continents Drive is a ‘Genchi Genbutsu’ project (where employees go to the source to get the facts) carried out under the umbrella of TOYOTA GAZOO Racing.

Launched in Australia in 2014, so far, the 5 Continents Drive project has covered four of the world’s continents and moved to Asia for its final stage, earlier this year. As part of the project, Toyota employees drive vehicles under various conditions of the 5 continents: Australia, America (North & Latin), Europe, Africa and Asia through 2020 Tokyo Olympic and Paralympic Games, representing the five rings in the Olympic symbol.

The 5 Continent Drive flag-off ceremony took place at Toyota Kirloskar Motor’s plant at Bidadi in Karnataka. The drive was flagged-off by chief-guests, Yoichi Minamiyama- General Manager, GAZOO Racing Company, Toyota Motor Corporation (TMC), Atsuhiro Okamoto- Executive Vice President, Toyota Motor Asia Pacific (TMAP), along with Masakazu Yoshimura- Managing Director, Toyota Kirloskar Motor (TKM), and N. Raja, Deputy Managing Director, Toyota Kirloskar Motor (TKM), among other dignitaries.

From Bangalore, the convoy with employees from TMC & TKM along with its partners, will travel through the states of Karnataka, Maharashtra, Gujarat and Rajasthan, and reach its destination – New Delhi, where the drive will culminate late September, 2019.

Yoichi Minamiyama, said, “TOYOTA GAZOO Racing firmly believes that, ‘On the road we learn how to make ever-better cars.’ 5 Continents Drive Project was formulated to put this maxim to the test. Driven by the philosophy of ‘Genchi Genbutsu’, this project enables us to go behind the wheels under harsh road conditions to gain experience and knowledge of the world’s roads, listen to customer feedback, encounter global cultures first-hand, and together find solutions to numerous problems and challenges. Such experiences further empower us to hone our intuition for making ever-better cars in a manner that cannot be replicated at a desk or on test courses, and thereby contribute to the development of human resources.”

Since the launch of the 5 Continent Drive Project in 2014, around 520 participants have travelled across continents to take back learnings from the roads to each workplace, in each area, breaking down corporate walls, and learning from the roads.

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