TVS Eurogrip brand tyres launched for millennials

TVS Srichakra has launched the brand ‘TVS Eurogrip’, after extensive consumer research and significant investments in global R&D, design and technology platforms, targeted at meeting the needs of the millennial customer. TVS Eurogrip is designed with global expertise, made in India and sold across the globe.

P Vijayaraghavan, Director, TVS Srichakra, said, “India will remain a promising market for two-wheelers and we see tremendous growth opportunity. It is a moment of immense pride for all of us as we launch TVS Eurogrip catering to the needs and requirements of the new age Indian rider. With this step, we boldly stride into the future.”
With TVS Eurogrip,  the company targets to strengthen its partnerships with vehicle manufacturers and create new benchmarks in the replacement market.

P. Srinivasavaradhan, President, TVS Srichakra, said, “For over three decades now, we have established ourselves as a leading global brand in the two-wheeler tyre category. TVS Eurogrip has all the elements the new age rider is looking for – design, superior quality, high performance and is backed by the rich heritage and trust of TVS.”

Under the TVS Eurogrip umbrella, the company is launching a portfolio of 19 premium tyres that include industry-leading zero-degree steel-belted radial tyres. These tyres provide unmatched stability at high speeds and are rated to run at speeds up to 270kmph, claims the company.

P. Madhavan, EVP – Sales& Marketing, TVS Srichakra Limited, said, “As specialists in the bike tyre domain, we are geared up to lead our customers into the future of riding, with our range of technologically advanced and high-performance TVS Eurogrip tyres”.

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