India Yamaha Motor (IYM) has launched ‘Blue Square’, a unique concept-driven showroom in Chennai. The “Blue Square” institutes Yamaha’s identity of racing DNA through visual and exhibitory outline of showroom design on the exterior porticos of the outlet.
At the new “Blue Square”, the record management interface will maintain a log of all customer records, digitally. Customers can directly download the product brochures by scanning the vehicle QR Codes. The purpose of maintaining customer information digitally is to provide one-to-one marketing which will help in on time communication and speedy responses. In the future, technologies like face scanning systems will be introduced.
Additionally, a café to rewind and discuss business and promotion will be available. Blue Square will further drive Yamaha’s India strategy to build its market for premium motorcycles and scooters in the future.
Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, “We are thankful to our customers for the encouragement they offered us. “Blue Square”, a new initiative from ‘The Call of the Blue’ which is designed to introduce Yamaha’s global excitement and sport will exclusively stand out in customer experiences and we hope our customers will also love to experience it. The brand will soon embark upon rapid expansion of “Blue Square” across the country. In 2020, the company will work with a target of setting up 100 “Blue Square” outlets. The unique drive from the company will also help to establish a strong connect with the new lifestyle of the motorcycle and scooter audience of the country.”